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Customer Lifetime Value (CLV) is an estimate of all the future profits to be accumulated from a relationship with a given customer
Written by Henk Schepens on Nov. 6th 2019
Did you know that the customer lifetime value (CLV) is an estimate of all the future profits to be accumulated from a relationship with a given customer?

It is used in the business to measure the performance of retention strategies and to provide insights into how much should be spent on customer acquisition.
This Is Why Growing E-commerce Stores Get Stuck...
Written by Henk Schepens on Oct. 17th 2019
Most people are not starting companies to run an actual business but rather as a financial arbitrage machine to show off with 6-7 fig revenue and sell courses and mentorships to teach you to do exactly the same!
Good vs. Bad: How Brands Win With Authentic Storytelling (and Lose Without It)
Written by Henk Schepens on Aug. 21st 2019
Do you know why "Rent the Runway’s" is so successful?
Not because they went for the Sale... but because of Authentic Storytelling (BRANDING)! 
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